Honda Motorcycle and Scooter India (HMSI) continues its commitment to creating a safer road environment by organizing an engaging ‘Kids Carnival’ focused on road safety education. The event, aimed at empowering young minds with essential traffic safety knowledge, aligns with Honda’s global vision of achieving zero traffic collision fatalities by 2050. HMSI has taken significant steps towards fostering road safety awareness, while aligning with the Government of India's goal of reducing road fatalities by half by 2030.
The Kids’ Carnival was organized at HMSI’s all four plants across India – Tapukara (Rajasthan), Vithalapur (Gujarat), Narsapura (Karnata) and its culmination at the company’s Global Resource Factory in IMT Manesar, Gurugram, Haryana. It featured interactive and fun-filled activities designed to educate children about the importance of road safety. From traffic rules and road signs to the significance of responsible behaviour on roads, it introduced young participants to these vital concepts in an engaging manner.
The Kids Carnival activity brought together over 1100 students and teachers from government and primary schools, aiming to promote a culture of road safety among young minds. Students from 5th to 6th standards accompanied by their teachers, actively participated in interactive activities designed to educate and empower them as road safety ambassadors.
HMSI's road safety education program is built upon scientifically devised learning modules that make learning fun yet informative. The event featured a range of engaging activities, including:
· Road Safety Skit: Students performed specially curated skits covering various aspects of road safety, making the learning process interactive and relatable.
· Road Safety Videos: Specially designed movies were showcased to encourage a positive mindset towards safe road usage among children.
· Interactive Games: Fun-filled activities were organized to reinforce road safety concepts in an enjoyable and memorable manner.
HMSI remains dedicated to spreading road safety awareness to all sections of society, from school children to corporate employees and communities at large. With a skilled team of safety instructors, HMSI conducts daily road safety education programs at its 10 adopted Traffic Training Parks (TTP) and 6 Safety Driving Education Centers (SDEC) across India. To date, the initiative has reached over 90 lakh Indians.
Through its National Road Safety Awareness Program, HMSI provides:
1. Scientifically Devised Learning Modules: Covering essential topics such as road signs, driver responsibilities, riding gear, and safe riding etiquettes.
2. Practical Learning: Virtual riding simulators to help participants experience over 100 possible on-road dangers before actual riding.
3. Interactive Training: “Kiken Yosoku Training” (KYT) to enhance sensitivity to road hazards and encourage safe driving behavior.
4. Skill Enhancement for Existing Riders: Slow riding activities and narrow plank riding exercises to hone skills for experienced riders.
HMSI’s efforts reflect its mission to be a company that society values and supports, striving to build a safer and more responsible future generation. Through innovative and engaging road safety programs, HMSI continues to make a lasting impact across various segments of society.
HMSI also recently launched its innovative digital road safety learning platform, E-Gurukul, which offers training modules tailored for three specific age groups from 5 years till 18 years ensuring a comprehensive approach towards road safety. Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming or downloading, and multilingual modules to ensure accessibility across diverse regions. The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups. Any school interested in accessing this information can contact Safety.riding@honda.hmsi.in.
For more information, contact: corporate.communications@honda.hmsi.in