~83% of Indians prioritize securing valuables, signaling a shift in everyday security habits~
~Rising gold prices prompt a new wave of preparedness, with households seeking secure, design-led solutions for long-term protection~
The Security Solutions Business of Godrej Enterprises Group has unveiled findings from its Happiness Survey, which revealed that 83% of respondents place increased importance on securing personal belongings. This growing sense of responsibility highlights how the idea of protection evolves from mere caution to conscious preparedness. As investments in gold continue to be a preferred choice, this shift reflects a deeper understanding of both emotional and financial security.
Interestingly, over 51% of respondents expressed a preference for trusted home lockers, with gold cited as a key factor in their decision. As families look to secure what matters most, the demand for home lockers has grown stronger, underpinned by trust, reliability, and design that blends seamlessly into modern living spaces.
Commenting on the insights, Mr. Pushkar Gokhale, Business Head of the Security Solutions Business, Godrej Enterprises Group, said, “As gold continues its upward trajectory, it is shaping consumer preferences and driving a new era of responsibility towards protecting one’s assets. Our survey findings reaffirm a growing mindset shift where individuals are not only investing in wealth, but also in its preservation and protection. This emerging trend presents a unique opportunity for brands like ours to bridge aspiration with assurance, offering solutions that evolve with consumer needs. Aligned with this, we are committed to capturing 85% of the home locker category by innovating with purpose and designing with empathy. As custodians of trust, our goal is to ensure every Indian household can protect what truly matters, peace of mind, dignity, and legacy.”
Supporting this shift, India’s Smart lockers’ market has been growing steadily and is expected to grow at a CAGR of 11.8%, projected till 2030, according to 6Wresearch. This growth is being driven not just by advancements in technology, but also a result of the broader consumer shifts including the rapid rise of e-commerce. It reflects a growing awareness around secure storage solutions within the home environment.
At the consumer level, personal security is being redefined. Lockers are no longer just security tools they are becoming a part of the modern home, especially in urban and tier-2 cities, where design-conscious consumers seek a balance between aesthetics and assurance. From space optimisation to emotional reassurance, families today are actively investing in lockers that meet their evolving needs, blending seamlessly into everyday life.
Through its consumer-first lens, Godrej’s Security Solutions Business continues to expand the home locker category with a wide portfolio of offerings tailored for modern homes combining strength, design, and innovation. With a continued focus on accessibility and trust, the company remains committed to protecting what matters most to Indian households.
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