Jindal (India) Limited, part of the prestigious B.C. Jindal Group and one of the leading downstream steel products manufacturers in India, has further consolidated its pan-India market presence by capturing 30 per cent share in Kerala’s color-coated steel segment. The company, which maintains strong nationwide leadership across multiple steel product categories has emerged to be a leading brand in the color-coated steel sheets market in the state, reinforcing its dominant position across India.
Building on its 70-year legacy of excellence, Jindal (India) Limited’s growth in Kerala was driven by its flagship brand Jindal Sabrang, which has been established as a trusted name across India. The recent launch of the company’s premium product offering, Jindal Neucolor+, has also been well-received in the region, adding significantly to the company’s growth.
Sharing insights on the business growth, Jindal (India) Limited’s spokesperson said, “Jindal (India) Limited has emerged to be a leading national player in the downstream steel sector with a strong foothold in the East and the South markets. We will continue to strengthen our pan-India foothold in current markets while gaining market share in newer regions. In Kerala, the company’s robust growth is being driven by the popularity of roof-on-roof concept particularly used in residential construction. Given the prevalent demand, we aim to increase our market share to 35 per cent by FY25.”
Jindal (India) Limited has a strong presence in Central and South Kerala. The company is now looking to expand its footprint in North Kerala, further strengthening its market presence in the region.
The company’s two state-of-the-art production facilities near Kolkata serve markets across India. Jindal (India) Limited recently announced strategic capacity expansion of 0.6 Million MT, marking a 60 per cent increase from current capacity of 1 Million MT per annum with a capex of INR 1500 crore, which will further strengthen the company’s national leadership. This expansion will enhance production capabilities for coated flat products, enabling diversification into new segments like solar and home appliances, while supporting import substitution across India.
Jindal (India) Limited offers a range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these, Jindal Sabrang, redefines the aesthetics of steel by introducing a vibrant array of color-coated options with exceptional corrosion resistance in outdoor applications. Jindal Sabrang adds a visual appeal that extends the functionality of steel beyond its typical uses.
Jindal NeuColor+ represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. This product is engineered with a special coating process that includes the use of SMP, SDP, and PVDF, in addition to RMP, resulting in a steel sheet that is exceptionally resistant to corrosion and color fading.