Ahead of Children’s Day, Feeding India by Eternal Foundation brought joy to over 1.1 lakh children across India through Unboxing Joy, its annual gift donation drive. Held at schools and learning centres in over 140 districts, the initiative saw 13 brands come together to share play and learning gifts with children who rarely have access to these.
Participating brands included Mattel, Toytales, Mirada, Penguin Random House, Prakash Books, Veva, Smartivity, Skillmatics, Imagimake, Funskool, and three more. Children received gifts across a wide range of play and learning categories, including dolls, soft toys, toy cars, games and puzzles, clay, STEM kits, DIY and craft kits, and books.
Designed to create moments of wonder and delight, the gifts also aim to spark imagination, build cognitive and fine motor skills, and strengthen problem solving, while leaving children with lasting memories of play. Above all, the initiative sought to ensure that every child felt valued and celebrated.
Commenting on the collaboration, Ajit Singh, Head of Feeding India, By Eternal Foundation, said, “A toy, a book or a craft kit may seem like a simple gift, but for a child it can open up a whole new world. Play builds confidence, creativity and curiosity, while books and learning kits help children explore ideas and develop skills that stay with them well beyond the classroom. Through Unboxing Joy, we want children to know that there are people who believe in them and their dreams. We are grateful to all the brands that helped make this possible.”
The celebrations took place at schools and learning centres that are part of Feeding India’s flagship Daily Feeding Program.