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Bharti AXA Life Insurance launches ‘Guaranteed Bachat Plan’ – a simple, powerful solution for Bharat

Posted on July 12, 2025


 

Bharti AXA Life Insurance, one of India’s leading private life insurers, today announced the launch of its new flagship offering, the Bharti AXA Life Guaranteed Bachat Plan. The plan is specially designed for middle-income Indians who are looking for a simple yet dependable solution to build savings while protecting their families.

The Bharti AXA Life Guaranteed Bachat Plan is built on a strong promise – “Protection bhi, Bachat bhi.” It gives customers life cover up to 30 times their annual premium (and up to 50 times with riders), along with guaranteed returns. This makes it an ideal plan for young professionals, business owners, salaried individuals, and families across Bharat who are looking for disciplined, worry-free financial planning.

Key Highlights of the Bharti AXA Life Guaranteed Bachat Plan:

·         High Protection: Life insurance coverage of up to 30 times your annual premium from day one (can go up to 50x with rider options).

·         Guaranteed Returns: Customers receive assured benefits, helping them save confidently for future goals.

·         Flexible Payout Options: Choose to receive your benefits as a lump sum or regular income based on your needs.

·         Optional Riders: Enhance your protection with multiple rider combinations like accidental death, critical illness, hospi-cash, and waiver of premium.

·         Tax Benefits: As per prevailing tax laws under the Income Tax Act, 1961.

Speaking on the launch, Mr. Prerak Parmar, Chief Growth Officer at Bharti AXA Life Insurance, said, “At Bharti AXA Life, we believe that insurance should be simple, reliable, and made for the everyday Indian. The Bharti AXA Life Guaranteed Bachat Plan is created for people who want protection and savings, both, without any surprises. With guaranteed returns, flexible benefits, and the security of life cover, this plan empowers every Indian to protect their dreams and plan their future with confidence.”

The Bharti AXA Life Guaranteed Bachat Plan (UIN: 130N144V01) is a non-linked, non-participating individual savings life insurance plan, created to give customers full control of their savings. Customers can customize their policy term, premium payment term, benefit payout option, and rider coverage to match their needs.

This plan is a major step forward in Bharti AXA Life’s mission of serving the larger India – with products that are simple to understand, easy to buy, and designed for real financial needs. 

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