(Bringing Mutual Funds to Digital Bharat – Unlocking Seamless Access in Tier 2/3 Towns)
The Wealth Company Mutual Fund, a Pantomath Group Company, today announced a significant milestone by becoming the first asset management company (AMC) to launch New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) Network in partnership with Cybrilla Technologies Pvt Ltd.
With this launch, investors across Bharat – especially in Tier 2 and Tier 3 cities will now be able to access The Wealth Company Mutual Fund NFOs seamlessly through ONDC Network’s open digital infrastructure. The initiative reflects the company’s vision of democratizing wealth creation and driving financial inclusion across underserved markets.
Starting 24th September, The Wealth Company Mutual Fund will be leveraging ONDC Network to launch its NFOs, making mutual fund distribution simpler and more accessible to a wider base of investors.
Madhu Lunawat, Founder, MD & CEO, The Wealth Company Mutual Fund, said: “Our integration with the ONDC Network marks a breakthrough moment. As the first AMC to launch NFOs on ONDC, we are making mutual fund investments easier, especially NFOs more accessible for investors across India, particularly reaching Tier 2 and Tier 3 cities that were previously underserved. This partnership reinforces our commitment to democratizing wealth creation and expanding financial inclusion nationwide.”
Vibhor Jain, Acting CEO and COO at ONDC, said: “It’s encouraging to see The Wealth Company Mutual Fund launch its NFO through the ONDC Network. By enabling discovery and access through new distribution channels, ONDC is not only broadening investor engagement but also helping bring investment opportunities to previously underserved markets. This demonstrates the network’s potential to support more inclusive and accessible financial ecosystems.”
In August 2025 alone, ONDC processed over 2,800 mutual fund transactions worth ~Rs 1.1 crores with more than 15 distributors live on the network. This growth underscores the strong appetite for investment opportunities in the underserved markets and highlights the vast potential of expanding access
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