ChemForce™, powered by Salesforce Manufacturing Cloud, will transform customer and distributor engagement
Tata Chemicals Limited today announced the launch of ChemForce™, a new Customer Relationship Management (CRM) platform designed to transform the way the company engages with customers and manages relationships across India. ChemForce™, powered by Salesforce Manufacturing Cloud, brings together sales and customer data on a unified platform to enhance transparency, responsiveness, and efficiency, while empowering sales teams to focus on delivering greater customer value.
The launch marks a significant milestone in Tata Chemicals’ digital journey, aimed at strengthen customer relationships by helping to ensure every interaction is consistent, responsive, and fully tracked. By creating a single source of sales and customer data, the company will drive more transparency and efficiency worldwide, freeing up sales teams to focus on customer value rather than manual processes.
Salesforce Manufacturing Cloud is set to modernize Tata Chemicals' operations, offering a specialized solution for the industry's unique needs. By leveraging contextualized data, AI, and analytics across the entire value chain, Tata Chemicals can deliver a distinctive experience to its customers and distributors, supported by valuable insights.
Comments on the News
Commenting about the initiative, Mr Subodh Srivastav, CMO, Tata Chemicals, said, “With this launch, Tata Chemicals is taking a strategic leap forward in our digital transformation journey. By integrating comprehensive customer and sales data onto a unified platform, we will enhance our ability to deliver consistent, timely, and personalised engagement. This will be crucial in driving sustainable growth by enabling data-driven decision-making and fostering stronger customer relationships across our global operations.”
Vikrant Deoras, Chief Information & Digital Officer, Tata Chemicals, said: “The launch represents a crucial step in our digital transformation journey. By implementing core enterprise applications such as this, we are not only enhancing transparency and consistency in customer engagement today but also building a strong digital backbone for tomorrow. It will enable us to harness the power of data and AI, driving smarter decisions and creating a truly connected, customer-centric organisation.”
Mankiran Chowhan, Managing Director – Sales, Salesforce India, said, “Our partnership with an industry pioneer like Tata Chemicals goes beyond technology; it's about co-creating the future of customer and distributor engagement. Tata Chemicals is building a truly connected ecosystem, turning every interaction from a simple transaction into an intelligent and distinctive experience with Salesforce’s AI-driven platform. This deepens relationships across their entire value chain and sets a new benchmark for excellence, turning their network into a powerful engine for sustainable growth.”
Manu Singla, Partner, Deloitte India, also said about the initiative that, “We are proud to partner with Tata Chemicals on the design and implementation of ChemForce™, a platform that reimagines how customer relationships are built and sustained in a digital-first world. It directly addresses the challenges of fragmented customer data and manual sales processes by enhancing transparency and decision-making, and empowering sales teams to deliver greater customer value. This collaboration reflects Deloitte’s commitment to enabling large enterprises to embed digitization at the core of their business, laying the foundation for future innovations including AI-driven customer insights and personalization at scale.”
The new platform will significantly improve customer experience by enabling faster responses, better follow-ups, and a personalized engagement journey. It will boost sales processes, allowing for smarter and quicker decision-making. The platform will empower teams with real-time data, actionable insights, and seamless collaboration across functions and regions. By creating a single source of truth for customer and sales information, thereby reducing duplication and increasing operational efficiency.
ChemForce™ will be used by Tata Chemicals’ sales teams across its operations in India. Over time, the platform will also evolve to integrate with other functions as well as customers and distributors, further strengthening customer centricity.