The collaboration aims to unify customer data, enhance field productivity, and streamline operations through a single AI-powered platform
Salesforce, the #1 AI CRM*, today announced a strategic collaboration with Jaquar Group, India’s leading brand in complete bathroom and lighting solutions, to accelerate its digital transformation journey. The partnership aims to help Jaquar Group unify customer engagement across business units, drive revenue growth, boost productivity, and drive operational efficiency through an AI-powered, mobile-first platform.
As part of its transformation, Jaquar Group will implement a suite of Salesforce solutions to enhance performance across functions. This includes Consumer Goods Cloud to enhance sales efficiency, CPQ and Partner Community Cloud to streamline pricing and strengthen partner collaboration, and Field Service to empower internal teams and contractors with improved on-ground service delivery. Additionally, Tableau will also be used to drive enterprise-wide analytics, enabling data-led decisions across Jaquar Group’s sales and service operations.
With a global presence in over 55 countries and a workforce of more than 12,000, Jaquar is adopting Salesforce as its end-to-end customer-facing solution across key divisions, including Bath and Light. This collaboration supports Jaquar’s long-term vision of building a scalable, intelligent platform that provides a comprehensive 360-degree view of each customer while connecting previously siloed data sources for faster, smarter business decisions.
Arundhati Bhattacharya, President & CEO at Salesforce – South Asia, said, “Digital transformation today is not just a business initiative — it is a strategic imperative that defines resilience, relevance, and long-term value creation. Jaquar Group’s commitment to harnessing the power of data, AI, and automation across its ecosystem reflects a bold, future-facing mindset. At Salesforce, we are privileged to partner with visionary organisations like Jaquar that are not only reimagining customer engagement but also setting new benchmarks for operational excellence in the manufacturing and consumer goods sector — and are well positioned to benefit from the next wave of innovation with agentic AI.”
Rajesh Mehra – Director and Promoter, Jaquar Group, said, “As customer expectations continue to evolve, we believe the future of manufacturing and retail lies in data agility, mobile responsiveness, and real-time decision-making. This collaboration is more than just a tech upgrade, it's about future-proofing our organisation by embedding intelligence into every customer interaction and operational touchpoint.”
Ninad Raje – CIO, Jaquar Group, said, “As markets become more dynamic and digitally driven, staying ahead requires adaptive systems, intuitive platforms, and proactive insights. This partnership represents a transformational shift—moving beyond conventional upgrades to reimagining how we operate and engage. By integrating smart capabilities across our ecosystem, we are laying the foundation for a connected, intelligent enterprise built to thrive in the next era of commerce.”
As part of the ongoing product innovation, Salesforce continues to expand the boundaries of enterprise AI with Salesforce Agentforce — the Salesforce Platform that enables companies to build and deploy AI agents capable of autonomously taking action across business functions. Agentforce represents the next evolution of Salesforce — a platform where AI agents work alongside humans to create a digital workforce that amplifies human potential and delivers results with unmatched speed and intelligence.
*Salesforce, the#1 CRM, powered by AItechnology andcapabilities.