This recognition reflects how customers are moving faster from data to decisive action with governed, AI-driven analytics embedded in everyday work
Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI), today announced it has been named a Leader in the IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment (doc #US52034725, July 2025). According to the IDC MarketScape, “Organizations constantly seek to be “data driven” or wish for “decision velocity” to better respond to internal or market dynamics. This has resulted in investments into business intelligence and analytics (BIA) solutions to facilitate insights that allow for decisioning.”
Enterprises choose Qlik to put trustworthy insight where work happens. Customers apply Qlik Cloud Analytics® and Qlik Sense® to explore data freely, ask questions in natural language, generate explanations with GenAI, and trigger actions in applications and workflows. Qlik’s analytics engine performs high-speed, in-memory calculations for non-linear exploration, while open APIs and SDKs let teams embed analytics into web and mobile experiences, enterprise apps, and customer-facing products. Organizations can “ring-fence” the data used by large language models so AI assistance remains secure and within policy.
“Leaders are asking for one thing: shorten the distance between a question and an action. We believe this recognition reflects what our customers are doing every day with Qlik. They’re applying governed AI and powerful analytics to make confident decisions in the moment and automate the next step,” said Brendan Grady, General Manager, Analytics, Qlik. “We will continue to invest in the capabilities that matter most to enterprises: trusted data, open interoperability, rich exploration, and AI that earns its place in critical workflows.”
“Qlik puts trusted insight into the tools our teams use all day,” said Mikkel Hecht Hansen, Head of BI at Nordisk Film A/S. “So planners, operators, and product managers can ask in plain language, see why the answer is recommended, and trigger the next step in the same flow with governance our security team trusts. We connect data across clouds, explore without friction, embed results where decisions happen, and automate follow-through. That’s how we’re operationalizing AI responsibly across the business.”
Qlik’s approach meets organizations where they are across cloud and hybrid environments. Teams can connect data from major data platforms, analyze with the Qlik analytics engine and Qlik Predict™, interact through Qlik Answers® and other AI features, and push results into the systems that run the business. Developers use Qlik’s APIs and eventing to embed analytics and automate actions, so insights consistently lead to measurable outcomes.
To explore how Qlik helps organizations operationalize AI-driven analytics and see details on this recognition, please view the full IDC MarketScape study.