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Paytm Celebrates Akshaya Tritiya With ‘Golden Rush’, Encouraging Digital Gold Savings With a Chance to Win from a prize pool of 100g Gold

Posted on April 28, 2025


 

– Enables investment in 24K, 99.99% pure gold in a secure and affordable way
– Offers Daily Gold SIP to build long-term savings through small, regular investments

 

Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and a pioneer of mobile payments, QR codes, and Soundbox, has launched ‘Golden Rush’ — a special campaign to promote digital gold savings during Akshaya Tritiya, a festival known for auspicious gold purchases.

 

Through this initiative, individuals investing ₹500 or more in gold on Paytm can earn reward points, with 5% of the transaction value credited as points on every purchase. These points contribute to a dynamic leaderboard, where top participants stand a chance to win from a total prize pool of 100 grams of gold.

 

Whether it's for a wedding gift, festive tradition, or long-term wealth planning, Paytm Gold provides a simple and secure way to invest in 24K, 99.99% pure gold, sourced from MMTC-PAMP, India’s only refinery accredited by the London Bullion Market Association (LBMA). The gold is stored in fully insured, world-class vaults, ensuring complete safety and transparency.

 

Paytm Gold also enables disciplined saving through its Daily Gold SIP from Rs 9 onwards, allowing small, regular investments to accumulate over time. With real-time pricing, secure storage, and flexible investment options, it serves a variety of needs — whether it’s setting aside gold for future milestones, festive gifting, or building long-term financial security.

 

How to Invest in Paytm Gold

  1. Open the Paytm app and use the search bar to find ‘Paytm Gold’ or ‘Daily Gold SIP’.
  2. Tap ‘Buy More’ and enter the amount you want to invest. The minimum investment starts at just ₹9.
  3. Review the live gold price, inclusive of GST, displayed on the app. Choose to invest either as a one-time purchase or through a Systematic Investment Plan (SIP) with daily, weekly, or monthly frequency.
  4. Select a payment method — UPI, net banking, or debit card. Once the payment is made, the gold is securely stored in fully insured vaults.
  5. Receive confirmation of your transaction via SMS and email.

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