A major highlight was the launch of McDowell’s X Range—apremium selection of vodka, gin, citron rum and dark rum,crafted for a generation that embraces bold,unexpectedmixes.X Series from The House of Mc Dowell's added a delightful twist to the festival bar with playful, Indian – inspired flavours like filter kaapi, ginger cinnamon and star anise, elevating the cocktail experience for attendees.
Speaking about the experience at NH7 Weekender, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Since its inception, NH7 Weekender has been more than just a music festival—it’s a celebration of moments where friends come together and create memories that last a lifetime. As the festival travels to Jaipur, Noida, and Indore, we at the House of McDowell’s Soda are excited to be part of this journey, celebrating artists, music, and friendships that enrich connections. For today’s digital-first consumers, especially Gen Z, it’s all about authentic, immersive experiences with their inner circle of friends—this partnership is the perfect way to bring that to life. We’re here to turn every beat into a moment of camaraderie, ensuring each city is filled with high energy, joy, and the spirit of togetherness.”
By blendingthe best of music, culture and camaraderie, House of McDowell’s Sodatransformedthis year’s NH7 Weekender into an unforgettableexperience.