200+ riders pedalled 5 km through Worli with one message: invest with knowledge, verify before you trust, and stay alert to fraud
K.P.B. Hinduja College of Commerce (Hinduja College), in association with Central Depository Services (India) Limited (CDSL) and Krisha Foundation, under the aegis of the Securities and Exchange Board of India (SEBI), organised a Cycle Rally in Worli today to mark World Investor Week (WIW) 2026. More than 200 students, faculty members and invited guests took part.
The initiative highlighted the World Investor Week 2026 themes of Investor Resilience, Digital Deception and Scam Alert, encouraging participants to make informed investment decisions, recognise digital risks and stay vigilant against financial fraud, in line with SEBI’s WIW 2026 theme, “Samajh Se Investing Simple.”
Through the Cycle Rally, Hinduja College, in association with CDSL and Krisha Foundation, under the aegis of SEBI, took the investor education message to the streets of Mumbai. The initiative demonstrated that financial literacy extends beyond classrooms and encouraged students to share their learning with the wider community.
The Cycle Rally started and finished at the Hinduja College campus at Sadhana House, Pandurang Budhkar Marg, Worli, covering about 5 km. Riders carried a simple call to the public: invest with knowledge, verify before you trust, and stay alert to fraud.
For Hinduja College, the Cycle Rally was an extension of what it teaches every day. Its objective was to promote investor awareness, financial literacy, responsible investment practices and investor protection among students and the general public. As a commerce institution, the college trains students in finance, markets and investing; this initiative encouraged them to pass that learning on.
Expressing his views, Prof. (Dr.) Navin M. Punjabi, Principal, Hinduja College, said, “Hinduja College is delighted to organise this Cycle Rally in association with CDSL and Krisha Foundation, under the aegis of SEBI. A cycle symbolises the discipline an investor needs: balance, steady effort and the commitment to keep moving forward. Our message is simple—keep investing with discipline, awareness and knowledge. This approach can help build wealth in the long run. Investor Education cannot stay inside a textbook; through this Cycle Rally, our students carried the message of informed and safe investing to the community.”
Students were at the centre of the ride, participating as riders and volunteers and carrying messages on building investor resilience, recognising digital deception and spotting scams before money is lost. By explaining these ideas to fellow citizens, they practised financial literacy rather than only studying it.