New CRM-DMS platform & AI-powered applications set to elevate customer experience, streamline dealer operations, and drive business growth
Force Motors Limited, a key automotive player and India’s largest van manufacturer, has announced a strategic partnership with Zoho Corporation to upgrade its customer experience and dealer management systems. This collaboration marks a major milestone in Project DigiForce, Force Motors’ digital transformation program aimed at driving innovation, improving productivityand enhancing customer satisfaction through class-leading technologies across the value chain.
As part of this initiative, Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS), along with a suite of 12 AI-powered front-office applications, will be deployed across Force Motors’ nationwide network. This integrated, cloud-based solution will replace legacy systems, bringing in cutting-edge capabilities to modernize marketing, sales, service, customer engagement, and internal collaboration. By streamlining dealer operations and creating a unified platform for teams, dealers, and customers, the new solution is set to significantly elevate the overall customer experience at every stage of engagement.
Force Motors operates a vast network of over 200 dealerships, 70 authorized service centers, and 30 parts centers across India, supported by international distributors in more than 25 countries. The new CRM-DMS solution will enable these dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across every touchpointand supporting more professional, data-driven business operations.
Talking about the strategic significance of this partnership, Mr. Prasan Firodia, Managing Director, Force Motors said, “Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors’ commitment to advocate innovation and technology development in India.”
“Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership. This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,”said Mani Vembu, CEO, Zoho.
“We are thrilled to partner with Force Motors on their digital transformation journey. The Zoho platform brings modularity, vertical depth, and agility to the core of this evolution. It is a collaboration we deeply value as Force Motors enters its next phase of growth.” he further added.
This strategic initiative reinforces Force Motors’ commitment to delivering exceptional customer experiences while equipping its dealer network with future-ready tools to drive growth and efficiency.
With this collaboration, Force Motors takes a significant step forward in its digital transformation journey, setting a new benchmark for technology adoption in the Indian automotive sector.