The Singapore Tourism Board (STB) extends a warm invitation to travel enthusiasts in India to experience its latest campaign, 'Made In Singapore’, featuring an Instagram-worthy installation in Mumbai, an immersive AR activation, and restaurant and bar events showcasing exclusive menus nationwide.
Mumbaikars can witness Singapore coming to life in their very own city through an Instagrammable 3D creative installation at Phoenix Palladium Mall in Lower Parelfrom 7 – 25 March 2024.Through this eye-popping 3D anamorphic installation, travel enthusiasts will be able to immerse themselves in enchanting moments and key offerings by destination Singapore.Consumers could marvel at our ‘Gardens. Made In Singapore’ experience which spotlights our lush nature through the unique lens of futuristic architecture set by the Supertrees of Gardens by the Bay in a dazzling spectacle of light in Singapore’s urban oasis. Additionally, 'Performance Art. Made In Singapore' is a visual feast that pays homage to the humble yet addictive chilli crab dish that is both delectable and Instagram-worthy. For a whimsical peek through Singapore’s Peranakan Shophouses, they can explore ‘Window Shopping. Made In Singapore’ which offers a rich cultural experience that caters something for everyone and for all occasions, and a shopping experience like no other.
Additionally, foodies nationwide can savour the diverse culinary spirit of Singapore through a limited-edition menu at more than 45SOCIALrestaurants across 9 cities[1] and on Zomato.Mixology enthusiasts can also treat their tastebuds to delightful Singapore-inspired sips at Pass Code Only (PCO Cocktail Bar)locations across Mumbai and Delhi until March 31, 2024. Additionally, an exclusive menu of six sweet and savoury pastries riffing on the flavours of Singapore are exclusively available at TwentySeven Bakehouse in Bandra, Mumbai, through the month of March.
Consumers across India are also invited to take a fresh look at what makes the island city a game-changing destination from the comfort of their homes, through an engaging augmented reality (AR) filter. By visiting this Instagram filter link or scanning a QR codeon their mobile phone (see guide below), users can immerse themselves
Mr.Markus Tan, Regional Director for India, Middle East, South Asia & Africa, STB, said, “Through this exciting campaign, we aim to bring the island city to Indian travellers in a fresh, game-changing way, offering Instagrammable moments and exciting culinary experiencesall across India. We invite travellers to consider anew Singapore's vibrant, boundary-breaking spirit,and to come experience for themselves the host of unique offeringsthat are made possible only in Singapore”.
Modern travel is about more than just visiting a place; it is about connecting with new cultures, embracing the unexpected, and transforming ordinary moments into something truly remarkable. As Indian travellers continue to seek inspiring journeys, the Singapore Tourism Board invites them to create extraordinary moments that can only be ‘Made in Singapore’.
Annexure: [For more images of this campaign, you can access this link here]
Step-by-step guide on how to use the AR filter.