In the lead up to celebrate the ‘Festival of Lights’, MMTC-PAMP, India's only London Bullion Market Association (LBMA) accredited Good Delivery gold & silver refiner, has announced its partnership, for the first time with leading quick commerce platform, Blinkit, to enable 10-minute delivery of its purest minted gold and silver offerings for the festive season of Dhanteras and Diwali.
This collaboration will promise the convenience of quick deliveries coupled with the guarantee of high-quality products that are pure and authentic. Customers, through various quick commerce platforms, can avail MMTC-PAMP’s 24K Gold and Silver at 999.9+ purity, such as 1 Gram Lotus Gold Bar, 0.5 Gram Lotus Gold Coin, 10 Gram Lakshmi Ganesh Silver Coin.
Speaking about this partnership, Mr Samit Guha, Managing Director and CEO, MMTC-PAMP, said, “At MMTC-PAMP, it has been our constant endeavor to cater to the evolving needs and buying preferences of consumers. This partnership stands to benefit shoppers who desire superior and culturally diverse 999.9+ purest gold and silver minted products, to be delivered within 10 minutes. With this move, we aim to further expand our reach while simultaneously strengthening our relationship with existing customers.”
Every product delivered through quick commerce platforms such as Blinkit, will follow MMTC-PAMP’s safety protocols, including tamper-proof packaging and open box delivery at delivery, ensuring that precious metals are handled with the highest level of security.
Highlighting the growing demand for precious metal products, Mr Kashish Vasishta, Deputy General Manager, Marketing -PR, New Product Development & Ecommerce, MMTC-PAMP said, “Gold’s allure as a safe haven asset has driven consistent demand. This demand is especially growing with young and tech-savvy investors who prefer quick delivery. With a wide coverage pan-India, our partnership through these quick commerce platforms is a convenient way to provide quick and accessible purchase of our wide range of purest minted gold and silver products for all during this festive season.”
Additionally, MMTC-PAMP’s purest range of gold and silver products are currently being finalised with Swiggy Instamart, ensuring every customer can avail the best deal with the purest minted products by the company, this Dhanteras & Diwali.
This launch comes at a time when India’s quick-commerce sector is witnessing exponential growth. As per a recent report by CareEdge Ratings, quick commerce orders have doubled to Rs 64,000 crore in FY25 and are expected to reach Rs 2 lakh crore by FY28.
Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 99.99%+ (999.9+) purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment. MMTC-PAMP products are available at exclusive stores, leading jeweller partners, online marketplaces such as Amazon and Flipkart, or directly from MMTC-PAMP’s official website, https://www.mmtcpamp.com/shop.