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Nova IVF Fertility, Hyderabad introduces Artificial Intelligence in IVF Labs

Posted on September 23, 2025

Advanced technologies like Artificial Intelligence can help in precision of embryo selection and can improve pregnancy outcomes Banjara Hills, Hyderabad – Nova IVF Fertility, Banjara Hills Hyderabad has introduced Artificial Intelligence in their IVF lab to select the best embryo, thereby enhancing pregnancy outcome   The tool called Vita Embryo, as per global studies, indicate that pregnancy outcome improved by 12%.  Currently Nova has implemented Artificial Intelligence in IVF labs across its centers in Banjara Hills and Kukatpally.
 
Selecting the best embryo is done by embryologists in IVF labs. AI acts as a double-checking mechanism on every embryo. It sees subtle indicators that may be missed by the human eye, enhancing precision and potentially shortening IVF cycle timelines. Dr. Hima Deepthi, Clinical Director and Fertility Specialist, Nova IVF Fertility, Banjara Hills, Hyderabad, said “With rising infertility issues, at least every 1 in 4 couples experiencing, there is a need to improve accuracy in fertility treatments. 

We have integrated Artificial Intelligence (AI) in our IVF labs for embryo selection. Once our embryologists analyse an embryo, they will be run past the AI as a double-checking mechanism to  analyse embryo growth patterns and quality more precisely than the human eye, helping lab scientists(embryologists) choose embryos with the best chances of pregnancy. At Nova IVF Fertility, 90% of  the IVF cycles we use the couple's own eggs and sperm, hence we are working towards improving the accuracy in embryo selection.
 
Usage of technology and medical advancements in treatments like IVF can bring in more transparency and trust to the patients. Fertility Specialists at Nova IVF Fertility observed that at least 30% of the couples often  ask  whether their own eggs and sperm are being used. The fertility chain uses Electronic Witnessing Systems, an advancement that helps to    track for all gametes and embryos. Electronic Witnessing system is a secure ID card for embryos, each sample gets a unique barcode or chip, and the system double-checks it before any procedure. If something doesn’t match, it alerts the embryologists at the IVF lab immediately. This provides real-time monitoring of every gamete at every process in the lab, and is automated Changes observed in couples facing  infertility issues
 
Fertility specialists at Nova IVF Hyderabad report a shift in patient demographics, with advanced maternal age becoming a primary indication for IVF treatment. Unlike five to six years ago, couples came in for fertility treatment mainly due to medical conditions like endometriosis or blocked tubes,  an increasing number of couples now are recommended assisted reproductive technology primarily due to age-related and lifestyle-related fertility decline.
 
Dr. Durga Vytla, Senior Fertility Specialist, Nova IVF Fertility, Banjara Hills, Hyderabad, said, “We're witnessing women in their late 30s and early 40s facing fertility issues due to natural age-related decline in egg quality and quantity. Male infertility contributes to 30-40% of fertility cases, maybe due to factors such as stress, lifestyle habits, and increased steroid use.  In female infertility, PCOS is affecting 25-30% of female patients, Endometriosis and low ovarian reserve in women as young as late 20s, indicating need for earlier intervention.

Couples must look at fertility health proactively and not delay treatments, as age plays a very important role in success of fertility treatments. But awareness in fertility health has improved now and, we are also observing increasing queries in egg freezing and receive at least 50-100 queries a year. Mostly we are observing the egg freezing queries coming in from unmarried women, few are entrepreneurs, and some are working across sectors such as IT, Healthcare, Media and Entertainment. Egg Freezing can also be opted for in some cases due to medical conditions such as cancer, Endometriosis etc.”

In Hyderabad, Nova IVF Fertility has its centers across Banjara Hills, Kukkatpally, LB Nagar, and AS Rao. Across Telangana, Nova IVF Fertility has its presence across Hyderabad and Warangal.
 
Nova IVF Fertility in Hyderabad is comprehensive  in terms of fertility treatments  and have well-equipped lab with the latest technologies and follows international standards for delivering fertility treatments.

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