With a focus on financial empowerment, the initiative aims to build foundational financial skill sets early on amongst youngsters
Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”), today kicked off the second edition of its flagship initiative ZiiP 2.0 (Zunior Interactive Insurance Program), a bold step towards embedding financial literacy in the minds of India’s future generations. Aimed at teenagers aged 14 to 17, the program is designed as a bootcamp to inspire early, informed thinking around personal finance and life insurance.
Backed by the belief that financial awareness is a life skill best learned young, ZiiP 2.0 introduces teenagers to foundational concepts of finances. From types of insurance to long-term financial planning through engaging, practical learning formats, the initiative focuses on interactive, hands-on mechanisms that help participants internalize and apply financial ideas in real-world contexts rather than abstract theory.
Rishi Mathur, Chief Distribution Officer- Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, said, “Financial awareness is a life skill, and the earlier it begins, the better. ZiiP 2.0 is our way of nurturing a generation that understands the value of financial planning and the role insurance plays in achieving life goals. Aligned with IRDAI’s vision of ‘Insurance for All by 2047’, this initiative reinforces our brand commitment to being a true ‘Promises Ka Partner’ for every stage of life.”
Led by renowned financial educator CA Sumit Mehta (@financewithsumitt), the sessions demystified complex insurance topics using relatable storytelling and live examples. Students not only learned how to differentiate between insurance plans but also built confidence in discussing financial choices within their families.
What began with tentative guesses around terms like “ULIP” and “fund value” quickly evolved into confident, articulate presentations, as participants showcased their understanding of life insurance to their peers and parents. They were also encouraged to create original content pieces explaining key insurance ideas, demonstrating not just knowledge, but creativity and clarity in communication.
Aligned with IRDAI’s vision of ‘Insurance for All by 2047’, the initiative reinforces our brand commitment to being a true ‘Promises Ka Partner’ for every stage of life, particularly for India’s youth who will be setting these promises in the future. Every participant received a certificate of completion, and the standout projects will be featured on the company’s social media channels to amplify the message further.