~Founder-led campaign highlights Niyo’s commitment to customer-centricity~
With the on-going holiday and year-end season, Vinay Bagri, CEO of Niyo, India’s leading travel banking fintech platform initiated #NiyoTravelBreak campaign over LinkedIn, emphasizing the importance of taking a break for travel.
The campaign invited participants to share why they deserved a travel break by liking the campaign LinkedIn post, commenting with #NiyoTravelBreak, and fill out a Google form. In return, Niyo offered to cover flight and visa expenses for selected winners and provide a free Niyo card—a trusted companion for international travellers to save on expenses. Niyo offered destinations like Thailand, Cambodia, Singapore, Laos, Burma, Malaysia, Vietnam, Philippines, Sri Lanka, UAE, Bahrain, Oman, Kuwait, Nepal, Azerbaijan, Uzbekistan, Kazakhstan, Kyrghztan, Maldives, Mauritius.
#NiyoTravelBreak saw an overwhelming response from travel enthusiasts across India. The initiative, aimed at inspiring people to embrace their travel aspirations for 2025, garnered over 1,000 creative and heartfelt entries. Niyo announced five winners: NirupamaVaylay, Jatin Deewan, HardikKumawat, Divjyot Kaur, and Tanishka. These individuals will embark on a dream travel experience to kick off their 2025 with Niyo’s support.
“Customer-centricity drives everything we do at Niyo, from our products to our marketing initiatives. With #NiyoTravelBreak, we aimed to add meaningful value to our customers' lives instead of investing in traditional ad campaigns,” said Sushanth Ravikumar, SVP and Head of Marketing and Growth at Niyo.
“At Niyo, we believe in going beyond transactions to build genuine connections with our customers. The #NiyoTravelBreak campaign allowed us to celebrate their passion for travel while showcasing our commitment to making global adventures more accessible and rewarding,” said Smriti Advani, VP, Brand Marketing, Niyo.