Ghodawat Consumer Ltd. (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG), has achieved a remarkable milestone in FY23, surpassing INR 1600 cr in revenue. GCL’s consistent focus on innovation, customer-centricity, affordability, and quality has created a unique brand identity for itself. These value-based practices have resulted in a 20% YoY growth, and GCL is now targeting to achieve INR 2000 cr in revenue in FY24.
GCL started its journey by manufacturing edible oils and expanded its product portfolio to include staples and impulse categories. Today, GCL’s wide-ranging products, including the ‘Star’ brand atta, edible oil, pulses, rice, salt, snacks, assorted namkeens, water, and ‘To Be Honest’ – real fruit and vegetable crunchies are household names in western and southern India. Additionally, Fizzinga – carbonated drinks, Frustar – fruit drinks, Coolberg – non-alcoholic beer, and Rider – Energy Drink are top-selling products in the beverages category.
GCL manufactures all its products in state-of-the-art facilities under the strictest manufacturing protocols. The company’s adept team ensures that high-quality raw materials and packaging are used to deliver the best possible products to customers.
GCL’s MD, Shrenik Ghodawat, said, “We are committed to changing the experience of everyday food, merging innovation and technology to provide consumers with fresh and wholesome products. Our unique marketing strategies, quality products, and expansion into new markets have helped us achieve this milestone. Our business model is focused on providing customers with affordable products, greater ROI for distributors, and ease of stocking for retailers. We strive to ensure that every consumer utilizes at least one product from GCL in their day. We will continue to focus on maximizing value for all our stakeholders.”
GCL is committed to being plastic-neutral and carbon-neutral by 2030. The company’s manufacturing facilities are solar & wind powered and generate their own electricity through co-generation. This endeavour reflects GCL’s commitment to building a sustainable future for all.