A 42-year innovation legacy meets AI-led experiences, fire- and water-safe engineering, and category-first solutions like Termivax and Greenply Gold's Double Assurance as Greenply moves plywood and MDF from ‘material’ to ‘engineered performance’
Greenply Industries Limited is using MATECIA 2026 to make a bold statement, that plywood and MDF are no longer construction materials, but engineered performance systems. The showcase brings together the company's most disruptive innovations across six pillars: Fire, Water, Safety, Strength, Design and Emissions.
Leading the lineup: Club 700 (premium plywood), Termivax, India's first anti-termite vaccinated plywood, new XPro colours, and the ‘Never Before Teak’ proposition. Anchoring the showcase is Greenply Gold, unveiling a category-first protection scheme built on Double Assurance, 11 years of fully covered protection backed by a 30-year warranty covering replacement, restoration, material and transportation costs, setting a new benchmark for what ‘warranty’ means in the plywood industry, subject to applicable terms and conditions.
The experiential centerpiece is a Japanese Sumo Wrestling activation demonstrating MDF's load-bearing strength, drawing on the principles of Saiko Hinshitsu (highest quality) and Kaizen (continuous improvement) that define Greenply's manufacturing philosophy. An AI-enabled interactive zone brings technology into product discovery, signaling where category engagement is headed.
Among the showcase's boldest reveals is the expanded protection scheme under Greenply Gold, arguably the most comprehensive coverage the plywood category has seen in India. At its core is Double Assurance, a two-layer promise combining:
• 11 years of fully covered protection no fine print, no partial claims
• 30-year warranty, spanning replacement, restoration, material and transportation costs
• Terms designed to remove the ambiguity that typically weakens plywood warranties industry-wide
Where most category warranties cover product defects alone, Greenply Gold's Double Assurance covers the full cost of making it right positioning it as the most complete protection scheme in India's wooden panel industry, and reinforcing Greenply's shift from ‘material supplier’ to ‘performance guarantor.’
Commenting on Greenply's presence at MATECIA 2026, Rajesh Mittal, Chairman & Managing Director, Greenply Industries Limited, said:“For 42 years, Greenply has evolved alongside India and its changing aspirations. Our journey has always been about understanding what customers need next and using innovation to solve real problems. The wooden panel industry is itself undergoing an important transformation, with plywood and MDF becoming increasingly engineered, performance-led and technology-driven. What we are showcasing at MATECIA reflects our ambition to stay at the forefront of that evolution, combining technology, engineering, manufacturing expertise and consumer insight to create products that are safer, stronger and built for the future. We believe the next phase of growth for this industry will come from raising the benchmark on performance, quality and innovation, and Greenply is committed to leading that change.”
Speaking about the MATECIA experience, Sanidhya Mittal, Joint Managing Director, Greenply Industries Limited, said:“MATECIA gives us an opportunity to showcase not just what Greenply makes, but how we think about the future of the wooden panel industry. Every product, technology and experience at our showcase represents a larger idea that plywood and MDF can deliver far more than basic functionality when they are backed by engineering, innovation and a deep understanding of customer needs. Whether it is strength, protection, design or technology, our objective is to keep expanding the possibilities of what wooden panels can deliver. After 42 years, we remain focused on one thing, shaping what comes next.”
The showcase is anchored in scale and stewardship: 90 million+ trees planted, progressing towards Greenply’s 100 million Trees Mission through ‘One Sheet, One Tree.’
By bringing together new-age product engineering, protection-led offerings, design innovations and technology-enabled experiences under one showcase, the company is demonstrating how the wooden panel category is moving beyond conventional materials towards higher-performance, purpose-driven solutions.
You can watch the Sumo wrestling here – https://www.instagram.com/reel/DcTC7YXva3i/?igsi=MXNoOHd5d3BybDhscw%3D%3D