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CheQ launches Reserve: Premium rewards unlocked through everyday credit card payments

Posted on January 9, 2026


CheQ, India’s most rewarding credit card bill payment platform, today announced the launch of CheQ Reserve, a premium rewards experience inside the CheQ app where users can redeem CheQ Chips for exclusive products, experiences and brand vouchers like never before.

With Reserve, CheQ users can access limited drops across categories ranging from tech and lifestyle to travel and wellness, including top picks like iPhone, PlayStation, Ray-Ban Meta, luxury staycations and more. Stock is limited, making early access and fast redemption key.

“CheQ Reserve brings a new dimension to how users experience rewards. You pay your credit card bill anyway, now it unlocks real value,” said Aditya Soni, Founder & CEO, CheQ.

Reserve builds on CheQ’s mission to elevate the credit card journey for millions of Indians by offering smarter tools, meaningful benefits and rewards that reflect how people truly live.

Reserve is now live on the CheQ app.

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